Become an Alku Partner

Designed for designers. Built for independent retailers

Alku by Getley is a British-manufactured kitchen, bedroom and lifestyle furniture brand created specifically for independent showrooms.

In a market increasingly dominated by discount-driven national chains, Alku gives retailers something different — distinctive design, flexible manufacturing and the support needed to build a successful showroom business.

Manufactured in the UK by Getley, Alku combines precision cabinet construction, exclusive door ranges and product innovation with the service and support independent retailers expect.

Interested in joining the Alku network?.

Our Approach

Supporting Independent Retailers

The UK kitchen market is increasingly polarised between large national chains and independent design studios.

Alku is built specifically to support the independent end of the market.

We believe independent retailers succeed when they can offer:

  • Distinctive design
  • Reliable product quality
  • Flexible solutions
  • Strong local service

Our goal is to provide the products and support that allow showrooms to compete confidently with larger brands — without sacrificing their independence.

Designed for Designers

Alku has been created with designers and installers in mind.
The range is simple to plan, flexible to specify and easy to price.
Our catalogues are available on leading industry design platforms including:

  • Winner by Compusoft
  • EQ Software
  • TrueBlue

This ensures designers can move seamlessly from concept to quotation using the tools they already work with.

British Manufacturing

Every Alku cabinet is manufactured in the UK by Getley, combining modern CNC precision with decades of furniture manufacturing experience.

Cabinet construction includes:

  • Rigid 18mm cabinets
  • Available in 68 cabinet colours
  • CNC cut panels creating perfectly square cabinetry
  • Award winning Hettich Senses hinge and slim walled drawers.
  • Cabinets supplied fully assembled

The result is furniture that installs quickly, performs reliably and delivers a premium finish for the end customer.

Product Innovation

Alku continues to develop new ideas and innovations designed to help retailers stand apart from standard kitchen ranges.

Through collaboration with industry partners and designers we are introducing new solutions that focus on how people actually use their spaces.

Recent developments include advanced storage concepts and innovative furniture solutions designed to improve usability and maximise space.

These innovations ensure Alku retailers can offer something genuinely different to their customers.

Flexibility Where It Matters

Unlike many high-volume manufacturers, Alku retains the ability to offer flexibility when projects require it.

Retailers can benefit from:

  • Flexible cabinet sizing
  • Special adaptations
  • Custom panels and components
  • Made-to-measure solutions where needed

This allows designers to confidently deliver projects that other suppliers may struggle to accommodate.

Reliable Service

We understand that reliability is critical when managing installations and customer expectations.

Our service includes:

  • Direct-to-site delivery on a pre-arranged day
  • Two-person delivery available by arrangement
  • Fast remedial turnaround
  • Dedicated technical support from experienced staff

Our aim is to make the entire process — from order to installation — as straightforward as possible.

Marketing & Business Support

Partnering with Alku means more than simply buying furniture.

We work closely with our retailers to help them grow their businesses.

Support includes:

  • Branded showroom POS and display stands
  • National magazine and social media advertising
  • Inclusion on the Alku dealer locator
  • Advertising artwork support
  • New showroom opening support
  • Product and design training

Protected Retail Service

Alku works with a carefully managed network of independent retailers.

Our approach includes:

  • Protected dealer areas
  • A selective retail network 
  • No direct-to-consumer online selling
  • Focus on supporting showroom partners

This ensures retailers can confidently invest in displaying and promoting the Alku range.

Become An Alku Partner

If you are an independent kitchen or interiors retailer looking for a distinctive product range supported by reliable UK manufacturing, we would welcome the opportunity to talk.

Complete the enquiry form below and a member of our team will contact you to discuss opportunities in your area.